The Premium Experience

SaaS Product + Redesign
Project Overview

One of Gallup’s CliftonStrengths suite offerings for Higher Education Institutes. This platform provides tools and resources for institutes that implement Strengths-Based-Campuses for large-scale initiatives to improve campus wellbeing and culture.

The legacy platform, which was built in the early 2000s, desperately needed more than a simple re-design, it needed a complete rebuild.

  • The current legacy platform was physically degrading on an old framework and couldn’t scale for our biggest client – 400k users over 10 years.
  • The user needs have evolved over the years that were not meeting expectations.
  • Big customer purchasers on the Basic experience refused to upgrade to Premium.
  • Big clients were downgrading from the Premium Experience.
  • Persona Development / 2 months
  • Product Ideation / 2 months
  • User Testing / 1 month
  • Development / 7 months
  • Client Migration / 4 months
Results & Outcomes


Increase in user engagement

Hours saved a day per admin user


Decrease in support tickets (seriously)

New clients within 6 months after launch

Used by 100+ Colleges

Hundreds of more educational institutes use Gallup’s CliftonStrengths product as a non-Premium client.

Project Case Studies


A Product as Essential as Toilet Paper

During a user interview when talking about barriers to purchasing the product, he expressed concerns that he had to pay for toilet paper that year and couldn’t make the decision between the product or toilet paper. I hope it turned out okay… it sounds like a tearable situation.